The Bookish Collection

Welcome to the official uniform of the "read-at-home" club. Our Bookish Collection is designed for the person who always has a paperback in their bag and a growing pile of "to-be-read" books on their nightstand. Whether you’re rocking our viral Introvert Dad Hat or carrying a library haul in a Tote Bag, these pieces are a nod to the quiet, witty, and slightly over-analytical reader.

As Featured In

There is a specific kind of anxiety that comes with finishing a great book and realizing you have to return to the real world. We get it. That’s why our bookish gear leans into the relatable, self-deprecating humor of the literary life. From the Trying My Best Denim Hat—perfect for when you’re struggling through a classic—to our "Sorry I Forgot to Text You Back" gear (because you were busy reading), we make apparel that speaks your language.

We believe that being a "bookworm" is more than a hobby; it’s an identity. Our Embroidered Tees and Sweatshirts are built for maximum comfort during long reading marathons. By pairing literary pride with the honest vibes of our Anxiety Collection, we’ve created a wardrobe that feels like a cozy nook in your favorite bookstore.

  • The Relatable Reader & Overthinker

    This collection is for the Introverts who consider a canceled plan the greatest gift of all. It’s for the person who feels a deep connection to the "Enemies to Lovers" trope and the student who spent more time in the library than at the bar. If you’ve ever felt "Emotional Baggage" and decided to carry it in a Public School Tote alongside a 500-page novel, you’ve found your people.

  • Literary Wit Meets Aesthetic Comfort

    Readers love our gear because it’s as smart and nuanced as the books they read. There is a deep satisfaction in wearing a How "Am" I? Hat while browsing the philosophy section. Our minimalist embroidery and muted color palettes—like the soft hues in our Brooklyn Neighborhoods line—fit perfectly into the "dark academia" or "cozy girl" aesthetic. It’s a way to signal your interests without having to start a conversation you’re too tired to finish.

  • Quality Worthy of a Hardcover

    As seen in The New York Times, we specialize in "if you know, you know" culture. We don’t do cheap iron-ons; we do premium embroidery that lasts through every reread. Our Dad Hats and Heavyweight Totes are designed to handle the weight of your books and your thoughts. When you choose Inside Joke, you’re choosing a brand that values the same craftsmanship and storytelling that you find in your favorite literature.

FAQ

Is the tote bag sturdy enough for 5+ hardcovers?

Yes! Our No Yeah | Yeah No Tote is made from heavy-duty canvas, making it the ideal bag for a serious library run or a trip to the local book fair.

I have "book-buying anxiety"—do you have a hat for that?

While we don't have that specific phrase yet, our Trying My Best Hat is a fan favorite for anyone struggling to manage their TBR pile.

Can I get these designs on a cozy sweatshirt for reading at home?

Absolutely. Check out our Crewneck Sweatshirts for a relaxed fit that’s perfect for curling up on the couch with a new release.

What’s the best "Bookish" gift for an introvert?

You can't go wrong with the Introvert Dad Hat or Just One More Chapter Dad Hat paired with a Just Trying My Best Mug. It’s the ultimate "leave me alone while I read" starter pack.

How do I wash my "reading" hoodie?

To keep the embroidery looking fresh, we recommend washing our Embroidered Apparel inside out on cold and tumbling dry on low (or air drying for extra care).

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